I joined the founding team to architect the product from a blank canvas for this commercially complex engagement. Before engineering commenced, I analysed the market and identified that enterprise clients concentrated over 80% of the gross merchandise value. I subsequently reoriented the entire product strategy around this critical insight.
Taking ownership of all technical specifications, I defined the order management system state machine and fintech arbitrage flows from scratch. I also mapped out the multi-discount clubbing rules and the universal campaign management system to ensure robust enterprise capabilities.
Joining as the first designer, I defined five interconnected product surfaces for high-stakes hospitality environments like peak-hour kitchens and live restaurant floors. I focused on foundational architectural decisions that would compound over time rather than deploying iterative, incremental updates.
I designed an average order value discounting engine that delivered a 35% lift in merchant revenue. Furthermore, I scaled the consumer application to over 44,000 downloads and spearheaded operations digitisation that reduced manual end-of-day reconciliation by 90%.
I originated the SNAIL project directly from warehouse floor research and designed the bi-directional chassis to meet strict 900mm Amazon aisle constraints. I subsequently led the product lifecycle from initial concept through manufacturing, quality control, and multi-city deployment.
Managing a cross-functional team of nine engineers, I oversaw hardware, firmware, wire harness, and embedded systems development. The system achieved a 38% picking efficiency gain during a live Amazon pilot, resulting in a utility patent application where I am named as a co-inventor, and scaling to become the major selling product fleet in the company.
Architected the MVP scope and user workflows for an AI-powered institutional energy trading platform. Realigned founder vision around a unified product strategy and defined the core information architecture for the platform's initial release.
The comprehensive PDF CV contains the complete timeline, technical stack, and detailed achievements, structured for professional review.