Executive Summary
Systems thinker. Commercial architect. Founding operator.
Architecting the kind of product infrastructure that survives contact with reality — from hostile warehouse floors to complex enterprise SaaS ecosystems. Operating seamlessly across the hardware-software divide, I bridge physical constraints, commercial business logic, and engineering delivery under a unified strategic vision. Across restaurant operating systems, D2C commerce engines, and IoT mobility fleets, the overarching mandate remains identical: converting profound domain complexity into elegant platforms that defend unit economics, scale cleanly, and ship to specification.
Career
Professional Experience
Etailify Technologies
Lead Product Designer & Strategist — Founding Team
Headless Commerce OS · Enterprise D2C · Bangalore
Dec 2024 – Nov 2025
Strategic GTM Pivot
Diagnosed that 80%+ GMV derived from a minority of enterprise clients, exposing SMB as an economically negative drag. Redesigned the full product architecture around enterprise operational complexity as the primary moat — before a single line of code was written.
0→1 Orchestration
Architected the complete commercial logic for the headless commerce MVP — order routing workflows, multi-type catalogue management, partner dashboard CRUD governance, and discounting rules for enterprise scale across a 4-person pod.
OMS State Machine
Defined full order lifecycle from placement to post-delivery resolution with granular conditional branching for returns, in-transit validation, warehouse receipt, and divergent refund/replacement paths. Delivered zero-ambiguity specs enabling compliant, auditable records at enterprise scale.
Commercial Logic
Authored PRDs covering multi-discount clubbing rules, invoice-level GST calculation flows, and upfront display logic — serving as the single source of truth for engineering, BD, and onboarding simultaneously.
UCMS Scope
Benchmarked Meta CAPI and Google Enhanced Conversions to define the full product scope for a Universal Campaign Management System module, resolving cross-platform attribution gaps for D2C merchants. Phased roadmap scoped for V2 execution.
Explorex Technologies
Senior UX Designer
YC-Backed B2B2C Restaurant OS · High-Volume Hospitality · Bangalore
Feb 2022 – Oct 2024
Revenue Engineering
Designed the commercial logic for a dynamic AOV-based tiered pricing and discounting engine — the primary product mechanism behind a 35% lift in merchant revenue across enterprise restaurant partners.
Platform V2
Led the full V2 Enterprise OS across five core surfaces — Bridge MPOS, Partner Backend, KDS, QR Ordering, and Elite B2C — converting a founder-built POS into a structured, enterprise-grade platform deployed live across major Indian metros.
B2C Scaling
Orchestrated transition from static QR menus to a fully integrated B2C application with LTV-driven loyalty systems, scaling to 44K+ downloads with a 4★ Android rating.
Ops Digitisation
Translated physical kitchen constraints into a recipe-mapped inventory and variance reporting flow, eliminating cross-platform data silos and reducing manual EOD stock reconciliation by 90%.
Financial Systems
Defined business logic for multi-owner settlement pipelines including POs, split GRNs, and complex internal stock transfers. Architected vendor management with automated contract generation triggered by inventory thresholds.
Enterprise Adoption
Peak-hour field shadowing translated into streamlined digital workflows that reduced support tickets by 40% and cut partner onboarding time by 50%.
Greendzine Technologies
Product Owner & Product Designer
Hardware-SaaS IoT Mobility · Enterprise Warehouse Logistics · Bangalore
Aug 2017 – May 2019
Amazon Pilot
Originated the SNAIL concept from first principles via warehouse end-user research. Designed bi-directional chassis to navigate 900mm aisles — a constraint derived from Amazon facility surveys. Achieved a 38% picking efficiency increase during live Amazon pilot, integrated with proprietary Algorithmic Route Optimisation and WMS connectivity.
0→1 HW-SW Arch.
Directed full-lifecycle industrial design from concept through prototyping, manufacturing, and multi-city deployment. Personally commissioned 10 SNAIL units across 3 Indian cities; fleet scaled to 100+ units by 2023 — Greendzine's best-selling product.
Patent Co-Invention
Named Co-Inventor on published Indian Utility Patent Application (No. 201941000584) for novel bi-directional chassis design and integrated picking system architecture.
V2 Leadership
Promoted to Product Owner to architect V2 system incorporating failure analysis and field feedback. Managed 9+ engineers across hardware, harness, firmware, and embedded systems. Held full architectural authority over BOM and quality-gate approval over vendor selection.
Telemetry & Reliability
Embedded telemetry and intelligent LED fault sequences achieved ~95% remote resolution, eliminating costly physical technician dispatch. Operator onboarding reduced to <1 hour through UX designed for zero prior driving experience.